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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/88457844-4b91-4a39-a039-702f9eacd4ec/_MG_5023.jpg</image:loc>
      <image:title>Projects - Sainsbury Wellcome Centre for Neural Circuits &amp; Behaviour</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mortatidesign.com/projects/fort-collins-museum-of-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/0f324f4c-8c72-4a69-a12d-739089b93bca/gyroscope+stone+and+bones+exhibit+pinterest.jpg</image:loc>
      <image:title>Projects - Fort Collins Museum of Discovery</image:title>
      <image:caption>Using the multisensory to engage with regional ancient history.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/b9fa56a4-e26a-470b-a093-0afb2230565e/FCMOD+Gyroscope+Fan.jpg</image:loc>
      <image:title>Projects - Fort Collins Museum of Discovery</image:title>
      <image:caption>Tactile and visual engagement makes for a memorable experience with scientific ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/d5afbbbe-b51e-45cb-ab17-0236f61c7e31/FCMOD+full+view.jpg</image:loc>
      <image:title>Projects - Fort Collins Museum of Discovery</image:title>
      <image:caption>Having a diversity of experience typologies and cross-linking ideas such as history, science, and culture, gives visitors a richer sense of the world around them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/58d1474a-2694-497e-8608-1ebf77626685/FCMOD+Gyroscope+Color+Exhibit.jpg</image:loc>
      <image:title>Projects - Fort Collins Museum of Discovery</image:title>
      <image:caption>Visual perception can play tricks with the brain and be lots of fun. Here, a young visitor learns about the science and perception of color.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mortatidesign.com/projects/memory-care-experience-station</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/d1da60bc-1f59-4fc4-86b5-518338ac9f4d/Blurred_MCES+9+residents+and+staff+engaging.png</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>An overview of the types of multisensory and custom content experiences along with social coupling, be it staff or loved ones. Images used with approval from the San Francisco Campus for Jewish Living. All individuals depicted have been de-identified in accordance with facility policy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/82922fca-09df-4651-bb06-05ca9fa87e76/Blurred_MCES+r+pizza+reaching+w+staff.jpg</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>Grouping multiple types of prompts fosters enrichment and enjoyment. Here, there is demonstration and mirroring. Images used with approval from the San Francisco Campus for Jewish Living. All individuals depicted have been de-identified in accordance with facility policy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/7e0b2b18-1d66-4f63-8481-af2c12194916/Blurred_MCES+r+w+family+driving.jpg</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>For haptics, we developed a "rumble" foot pad that gives the residents a sense of vibration of the road. It's been effective at triggering muscle memory and greater engagement. It's also a useful tool for redirection of anxious behavior and boredom. It can be used with all themes, not only driving to provide added cues and stimulation. Images used with approval from the San Francisco Campus for Jewish Living. All individuals depicted have been de-identified in accordance with facility policy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/02cb4ba2-5b72-425b-96c5-3e5e586ff4b3/Screenshot+2024-07-25+at+1.56.46%E2%80%AFPM.png</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>We use familiar themes and make them multisensory alongside appropriate digital media. The objective is to give staff as many "engagement" levers as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/4acfd98b-5705-4e7f-9940-0235113c8326/Blurred_MCES+res+w+husband+w+staff+smelling+lemons+pizza+theme.jpg</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>The Station pilot provides multisensory enjoyment for all. Images used with approval from the San Francisco Campus for Jewish Living. All individuals depicted have been de-identified in accordance with facility policy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/c397cce7-04e2-44c3-be40-8ccc2e292c26/Blurred_MCES+father+daughter+turtles.jpg</image:loc>
      <image:title>Projects - Memory Care Experience Station</image:title>
      <image:caption>The Station pilot gives family members of all ages a way to connect and have fun. Images used with approval from the San Francisco Campus for Jewish Living. All individuals depicted have been de-identified in accordance with facility policy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mortatidesign.com/projects/childrens-creativity-museum-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/0645dae9-af10-4e9e-ad44-1e215f1f5254/CCM+build+it+area+w+EC.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/eac7a5bf-125a-4076-8c54-edc2c0f7893b/CCM+craft+tables.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/da651a15-827d-45f1-b2b4-f724adbc56f3/CCM+girls+at+Taco+Truck+making.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/aededf29-baf2-4706-a374-1e49dd4ec8fd/CCM+touch+interactive+w+kids.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/4b19bfb3-7f82-44b2-860d-086eb7fa7347/CCM_buildit_rachelleskid_big.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/235ccf8b-73a1-46ed-aab7-a0a188cbdf8a/CCM_quietspot.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/6b3f67a0-d2ea-4658-83ac-ad9fa18831a3/CCM_rightsideofgallery.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/a782fbe3-310a-4ec2-9acc-82c7ecee1bc6/CCM+mom+in+craft+area.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/6b0bf940-ed29-4947-81c1-9bab14392792/CCM+act+it+staff+helper.jpg</image:loc>
      <image:title>Projects - Children's Creativity Museum Transformation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.mortatidesign.com/projects/the-exploratorium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/c714f784-9318-45b2-b982-319f667ca583/OE+Explo+Outdoor+Mean+High+Tide.jpg</image:loc>
      <image:title>Projects - The Exploratorium</image:title>
      <image:caption>This prototype exhibit was designed to creatively engage the public with the dynamic tidal phenomena of the San Francisco Bay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/3e5cb34b-7206-4509-a4b8-6f5a1a2a3ddc/OE+Explo+Outdoor+Underwater+Reflector.jpg</image:loc>
      <image:title>Projects - The Exploratorium</image:title>
      <image:caption>My investigation of the bay (which is actually an estuary) showed that the density of the water allowed for us to create reflections. Using a "manipulatable" parabolic mirror, the public could create triangles of light, giving us a entrance to engage them with the idea of what is the nature of the water.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/661569890b3aa2359b7f7dc0/6660ef01-8bf1-4c55-895f-480090173771/OE+Explo+Outdoor+Sound+Mixing.jpg</image:loc>
      <image:title>Projects - The Exploratorium</image:title>
      <image:caption>This proof-of-concept exhibit was a sound mixing station. It had three microphones: one on the bay floor, one underneath the pier, and one on top of the pier. The public could mix these sounds to create their waterfront mix. Fostering curiosity about the bay and its unique soundscape.</image:caption>
    </image:image>
  </url>
</urlset>

